Because for butter, “organic” does not automatically mean higher quality — and when it comes to nutritional profile, what matters most is what the cows eat and how they live.
Research consistently shows that butter from predominantly grass-fed cows has a meaningfully different nutritional composition than butter from grain-fed cows, regardless of organic certification.
Grass-fed butter contains significantly higher levels of omega-3 fatty acids, up to five times more conjugated linoleic acid (CLA) — a fatty acid associated with anti-inflammatory and health-supporting properties — and is richer in fat-soluble vitamins including vitamins A, E, and K2.
Many certified organic butters still come from cows fed substantial amounts of grain, which diminishes these benefits even when the feed itself is organic.
Our Co-Founder & Chief Product Architect, Anupama, tested nearly every butter available — including many certified organic and locally sourced options — before selecting the cultured butter we use.
It comes from cows that graze on open pasture up to 312 days a year on small, family-run farms, and is over 95% grass-fed. This butter most closely matches the taste, texture, and quality of the ghee she grew up making in India — a tradition passed down from her mother and grandmother.
The qualities that matter most for exceptional ghee are defined by how the cows are raised and fed — not by a certification label alone. The butter is non-GMO, and there are no rBST growth hormones or routine antibiotics used on the cows.